A-GAME
Mindset coaching for athletes
Website Design
An agency-tested process, the Human Branding Framework, finds what makes your brand unique and puts it on your site.

Every web designer is selling small business owners the same thing, the same way. Here's what they're really saying.
Sponsored
“Website redesign or a brand new site from $2,799. Ends Nov 17!”
It's literally just a fake deadline to help create urgency to capture the sale. The countdown resets the next month.
Sponsored
“Your new website, live in 72 hours.”
AI can generate a website in 1 hour, so why wait the 72 hours? Communicating your brand's message shouldn't be done so quick.
Sponsored
“Mobile first. Built to turn visitors into customers.”
Every site is mobile-first now. That's like a restaurant bragging it has plates. And nobody becomes a customer because of a layout.
Sponsored
“Custom, profitable websites that scale your business.”
Custom, from the same prompt as everyone else. Having a well designed website is only one part of scaling your business using digital marketing. It can't do it by itself.
Sponsored
“Trade in your current website and get $300 off your new one.”
This one is ridiculous. Your website isn't a car and there's no trade-in value. In fact, having an existing website only adds complexity.
Sponsored
“No website? Customers can't find you.”
True but that's not even the hard part. It's communicating your brand to your audience.
What I believe
When you look like everyone else, you get compared on price.
Conversions, leads and SEO don't come from a slogan. They come naturally when you show up as yourself: real photos of you and your team, the story of why you started, an about page worth reading, and words that actually sound like you.
The only difference you fully control between you and your competitors is how seriously you take your brand. That's the work. It takes 14 days, not 3 hours.

Who am I?
I'm a partner at brandch, where we typically build $15k+ websites for small to medium-sized businesses. That's out of budget if you're looking for something entry level.
So I'm offering well-designed websites that authentically represent your brand and hold up under the pressure of advertising. This is how you begin advertising your business.
brandch created the Human Branding Framework, and it's what produces such strong results for our clients. Your business deserves your fingerprint all over its website, not a bland template or bland AI copywriting. So I'll walk you through the Human Branding Framework Lite, where you'll discover your brand's identity and how your website will bring in new business.
Great sites don't come from a divine creative process bestowed upon someone in a manic episode (mine don't, anyway). They come from a repeatable process that outputs quality.
I follow the Human Branding Framework. We'll get on a short call and uncover seven things about your brand. Then we'll map out the human strategy behind your customer.
Where you came from and why you started.
The one thing your brand turns around.
What you stand for, and against.
How your brand acts and sounds.
The cues that tell people it's you.
Who you're not for.
Where the brand is headed.
The customer you're actually building for.
The path that brings them to your website.
The proof and message that turns a visit into a call.
Previous work at brandch
100+ projects finished. Hover to scroll through a few of them, or open one to explore it on desktop and mobile without leaving this page.
Mindset coaching for athletes
Plumbing · Spokane & North Idaho
Life insurance · Montana
Restaurant & bar · Harrison, Idaho
Chef-crafted seasonings · Online shop
ADHD coaching for students & adults
Insurance careers for athletes & veterans
Heating, cooling & refrigeration · Oxnard, California
The offer
Fixed prices, live in two weeks or less. Love the design or your money back.
$149+ $99/mo
A sharp one-page site that makes the case for you.
Most one-pagers are a logo, a stock photo and a phone number. This one is built on your Human Branding Framework call, so it actually says who you are and why someone should pick you over the other five in the search results.
Best for: Door knockers & cold callers who need to look legit, and referral-only businesses that need somewhere for the referral to land.
Most popular
$1,447+ $99/mo
The full site most businesses actually need.
Room for your services, your story and your proof, with each page doing a specific job rather than existing because a template had a slot for it.
Best for: Established businesses whose current site is costing them work.
I'll build a service page for each of your services and a city page for each big city you serve. That gives you a page to rank for basically every search in your local area.
Custom pricing, starting at $10k
Money-back design guarantee on Starter and Business. No long-term contract.
The guarantee
You shouldn't have to pay for a website you don't like. So you don't take the risk on the design, I do. Here's exactly how it works.
You pay your package price in full to get started. That's what reserves your spot and kicks off the work.
We go through the Human Branding Framework together, then I design and build your site around it.
You see the full first version of your website, designed and built, before anything goes live.
Love it, or want changes? We make the revisions and launch. Don't love it and don't want revisions? Say so and I refund the full price. No hard feelings.
The guarantee applies at the first build, and only then. Once you accept the build or ask for revisions, your payment is final.
A refund means you walk away with your money, not the website. You don't get a refund and keep the site. It's one or the other.
On Starter, you have 1 day from seeing the first build to ask for a refund.
Search
A website only works if people can find it. I suggest you advertise, but in the meantime, expect a boost in the rankings with your new site.
Your website is built following all of the . Each site is blazing fast, accessible and SEO friendly.
Don't believe me? Plug in my domain and see for yourself. (You should expect the same for yours 😉)
About 7× more search clicks a month
For a real estate brokerage: from about 15 search clicks a month before the rebuild to over 110 after it, plus the #1 answer on Google for “san diego real estate market forecast 2025.” Two more client results are in the receipts.
Mobile test, powered by Google Lighthouse. Takes about 20 seconds.
Performance
Accessibility
Best practices
SEO
Advertising
Most agencies count a page click as a “conversion.” I only count a phone call or a form from a real person. If nobody reached out, it isn't counted. The numbers come out smaller, and they're real.
Plumbing company · Google Ads
Their last agency ran Performance Max without clear lead tracking: about 13 conversions a month at $211 each. Rebuilt around real calls and forms, it now brings in 27 leads a month at $119.
Augmented reality agency · Google Ads
Form submissions went from 17 to 398 against the period before, and the cost of each dropped from $808 to $70. Those forms brought in work with global brands.
Under the hood
It's built with Astro, hosted on Cloudflare and managed by me, so it loads fast and a change is one message away.
Custom-coded, not dragged together in a page builder. Pages load fast, Google rewards fast pages, and adding something later is easy.
Served from a global network close to every visitor, on HTTPS by default.
Need a change? Send it over and I'll handle it. No middlemen, no clunky editor.
Want results like these? Pick your package.
Get your websiteThis is built for owners who are stretched thin and still care how their business shows up. If that's you, we'll get along.
brandch, the agency I'm a partner at, takes on projects for small to mid-sized businesses too.
That's the goal of every site I build. As a former advertiser, I build around what turns visitors into customers. Your return depends on how many people see it, which is why I recommend pairing your site with advertising.
Yes, as a tool, the same way I use a code editor. What I never hand to AI is your positioning, strategy or messaging. Those come from our Human Branding Framework call.
Your site is built on a real understanding of your brand and customer, not a template or a prompt. It ships in 14 days, and if you don't love the design, you get your money back.
Yes. Send me what you want changed and I'll handle it, so you never deal with a middleman or a clunky editor.
Yes. Your domain, content and site are yours.
I recommend it. A website is where customers convert, and ads are how you get them there fast while your rankings grow. I came from running ad campaigns, so I build every site with that in mind.
No website can promise that. What I can promise is a fast site that shows the people who find it exactly who you are.
100+ sites launched. A few of them:



























